While word-of-mouth is still considered a powerful marketing tool, customers turn to social media to research about almost everything nowadays. Running a handyman business is all about trust, visibility, and reliability and if you are not promoting your services online, you are missing out on potential clients. 

The good news here is that you don’t need a big marketing budget or advanced design skills to create strong social media campaigns. Below are 6 practical strategies which will help you attract, engage and retain customers.

1. Use branded imagery in every post

A relevant and striking post stays with the viewer much longer than an inconsistent, mismatched image. As they say, first impressions matter. When you use the same color scheme, fonts, logos and styles, it resonates with your intended brand image and stays in the minds of the viewers, enhancing engagement. This technique will make your handyman services look reliable and authentic as well. 

This is where brand kits come for help. PosterMyWall has built-in Brand Kits features where you can upload your logo, save your brand color themes and apply them to templates at the ease of a few clicks and all your posts end up looking consistent without much effort. 

2. Collect and share customer testimonials

The most authentic, relatable and reliable way to promote something is hearing from real customers. For your handyman service business, ask satisfied customers to record video testimonials or leave reviews that you can share across social media platforms – such as a Facebook or Instagram post, reel or TikTok clip. But these shouldn’t be boring and long. In fact, if you want to make the testimonials stand out visually, use templates that turn raw quotes into polished graphics. For video reviews, you can pair the recording with branded Instagram Reel templates to grab the attention of the potential customers. 

3. Create a mix of fun, educational, and promotional content

Your social media platforms – may it be any business or service – must have a good mix of educational/informative, fun and promotional content. No one wants to follow a page that only posts ads. The focus of your handyman service should be to post:

• Fun content: Create and share behind-the-scenes clips, DIY hacks or simply some humorous memes about home repairs.
• Educational content: Make and post short tutorials, like ‘3 ways to fix a squeaky door’ or ‘how to safely hang a shelf.’
• Promotional content: This is where the real interest of the customer is – so highlight your special offers or seasonal discounts.

It is always trial and error and once you have experimented with different types of posts you can decide on the right mix that will help you keep followers engaged. 

4. Highlight before-and-after transformations

One of the best ways to showcase handyman services is by posting before-and-after photos of your projects. Whether you’ve repaired a leaky sink, repainted a room, or installed a wardrobe – visuals show potential customers what you’re capable of in real time.  

5. Use flyers to reach both online and offline audiences

Flyers may sound like an out-dated marketing tool but digital flyers are still a great way to promote your services online. Once you design a visually striking flyer, you can share it across multiple social media platforms and print it to share in your neighbourhood as well so your community is well aware of your handyman services. Key information such as contact details must be the center of attention on your flyer so that it is easy for the potential customer to reach out. PosterMyWall offers construction service flyer templates that are ready to customize – within minutes you can get a professional looking personalized flyer. 

6. Share seasonal tips and promotions

Customers might need handyman services seasonally such as fixing gutters before monsoon season, winterizing pipes or getting AC maintenance before summer. It is wise to use these natural moments to offer promotions or share seasonal tips. Post timely content such as ‘5 things to check before winter’ and include a call to action to book your services. These tactics keep your services top of mind when people actually need them.

Conclusion

Promoting your handyman services on social media does not have to be an ordeal. With the right mix of branding efforts, customer testimonials, creative content, and the striking templates, you can build a strong online presence that attracts new clients and keeps current ones engaged.

If you are looking for a simple way to design branded posts, flyers, or reels without spending money or time on graphics, try PosterMyWall to explore ready-to-use templates and start promoting your handyman services right away.